We developed concepts for product ideas on the basis of a comprehensive analysis stage that involved customer surveys and researching technology.

Five personas embodied the most important character traits of our target groups and helped us stay focused on passengers' needs during design development.

There were initially some 200 individual ideas for each IdeasTrain model. We distilled these into well-rounded design concepts, brought them to life by integrating detailed design elements, colours and materials, and then created photorealistic visuals in our CAD tools.

The design process entailed inviting people to take part in frequent trials when developing ideas, testing prototypes and after the initial 3D design stage. We even produced a white model for the IdeasTrainCity so we could perform a "stress test" that simulated train travel during rush hour.

Companies from a wide range of sectors joined forces with us to make the interior designs a reality.  Over 50 will continue to enrich the project with their proposals and prototypes.

We wanted the IdeasTrain to be something you can see and feel, so we built 1:1 walk-in models. The IdeasTrainRegio used a total of 22 models to showcase its different themed areas, and we added a further 2 models following feedback from customers. The IdeasTrainCity consists of a total of 12 innovative models.

After just some 13 months of development, we were ready to unveil the 1:1 models for the IdeasTrainRegio and IdeasTrainCity.

The IdeasTrain is an active innovations platform that is open all suggestions. Working together, we are addressing our customers' ever-changing needs.